If you’re running a SaaS lead generation agency, your online visibility is vital to acquiring potential customers while helping your audience solve their problems.

    Business-to-business SaaS SEO consists of optimizing a company’s website to attract organic traffic from businesses.

    Ultimately, the goal is to increase the visibility and ranking of the site on search engine results pages (SERPs), thus increasing traffic and conversions.

    This article discusses the best SEO tactics to increase the traffic to your B2B SaaS website, but first:

    Best SEO Tactics for SaaS Websites

    1. Analyze Your Competition

    Although you must do keyword research, checking your competitors’ keyword strategies can give you insights into what you can practice on your website.

    You can do this by checking the keywords they choose to use. Use a suitable SEO tool to check how the keywords rank on the SERPs.

    You can also observe their backlinking strategies; SEO tools let you know which pages have more organic traffic.

    By checking your competitors, you can observe the gaps in your research, and by fixing them, you increase your ranking and visibility in the search engine result pages.

    2. Publish People-First Content

    It’s essential to match your site’s content to what people are searching for on Google, which means publishing content that answers the users’ questions and solves their biggest problems.

    Your content must focus on a searcher’s intent, including transactional, navigational, informational, or commercial investigation intent.

    By publishing content that satisfies user intent, you can improve your ranking results and get a top-rank position.

    3. Proper Keyword Research

    To drive organic traffic, research low-competition keywords related to your products.

    You can use various SEO tools to find your chosen keywords’ search volumes and difficulty..

    Don’t just focus on keywords with a high search volume alone. Consider long-tailed keywords with a lower search volume, as they are easy to rank for and attract targeted traffic.

    Remember to include transactional keywords on your SaaS website’s product pages. Examples of such keywords include words like best, buy, for sale, etc. Examples include best email marketing software, appointment setting software for sale, etc.

    Besides, use informational keywords to write and publish top-of-the-funnel content, such as blog posts.

    4. Set KPIs and Goals

    Setting KPIs and goals is a crucial part of any SEO strategy.

    Goals act as a compass to where you are going. You can now have complete visibility of where you want your website growth to head.

    You can set a goal to increase your MRR (Monthly Recurring Revenue).

    Also, put in place SEO KPIs which you can use to track and measure your progress. Examples of suitable KPIs include:

    • Keyword rankings in SERPs
    • Organic CTR
    • Bounce rate
    • ROI from organic traffic
    • MRR from organic
    • Site speed
    • Average time on site
    • Crawl errors

    5. Promote Your Content Through Link Building

    Linking is a crucial SEO tactic as it helps you boost your website’s authority and promote relations with other sites.

    When you add internal links to other pages on your site, you enhance the user experience while helping search engines navigate your site effectively.

    Also, backlinks boost your visibility and ranking in the SERPs by increasing your website’s authority.

    Remember to use keyword-rich anchor text when linking.

    The Bottomline

    Despite the complexity of SEO, you can increase your B2B SAAS website’s visibility and search engine rankings by following a few core principles.

    The practices in this guide will help you optimize your website’s SEO and attract more organic traffic from people looking for your SaaS solution.


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