Some things are better left unsaid” – this phrase is appropriate with regard to the hospitality industry. However, as a business owner, it is important that you comprehend the meaning of every action that your customers engage in. For instance, the real motivation behind customer feedback often goes unnoticed, and as a result of this, business owners fail to take necessary steps to serve their customers better.

    In fact, feedback motivation is something that acts as a driving force behind successful businesses. If you try to understand a customer’s real intentions for taking out time and offering valuable feedback, you’re more likely to work on it and improvise on your existing services to increase your ecommerce sales. This is what customers want to know about feedback, according to experts at Scoop Canada:

    They really like your service and don’t want to leave

    Why would anyone bother to help you if they were not interested? When happy customers notice a flaw or feel you could do better, they don’t hesitate to leave feedback. A customer who isn’t satisfied with you would take to social media to vent his frustration. Happy customers, on the other hand, prefer to speak with you directly and help you find a potential solution.

    They want you to get better

    The reason your customers are offering you feedback is because they want you to get better and match up to the ever-rising market standards. This is exactly why he has shown interest in discussing the issue with you and helping you address the problem as soon as possible. An issue that goes unnoticed would lead to significant consequences in the long run.

    They want you to take action

    “Customer expectations always keep increasing. I don’t care!” –If this is what you think, you are the biggest threat to your own business. Every customer feedback has a purpose and a noble intention. When a customer takes time to give feedback, he expects some kind of assurance that they’ve been heard and that you have a dedicated staff that would pay heed to the feedback.

    They wish to stay in the loop

    Customers like to know what you’ve done with the feedback. As mentioned earlier, customers leave feedback because they care and expect to be acknowledged for doing so.

    Therefore, it is essential that you keep them in the loop and update them on all the latest developments on how you’ve tried to solve the issue. While thanking customers for their valuable feedback is a good gesture, it is important that you take action. In the end, your actions should speak louder than words.

    Customer feedback and feedback motivation are two aspects that go hand in hand. Once you’ve received negative feedback from a customer, it is your responsibility to address it and ensure he doesn’t have to face the issue ever again.

    Following the aforementioned steps would ensure your customers remain satisfied and give positive reviews about your business.


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